How and where to advertise in a small town
Found in: Marketing & Advertising
Tara M., Australia
I’m wanting to grow my piano database of students. I was wondering if anyone would be happy to share their flyers with me that have worked for them and/or any suggestions on advertising or other ways I could grow my business in a small country town.
Laurie Richards, Nebraska
I would recommend using the flyer provided in the Design Suite. There are several good discussions/chats in Simpedia if you search for “low cost advertising”.
Jacqui G., Canada
I live in a small country town too. In addition to flyers in strategic locations such as medical and dental clinics, I place posters on public bulletin boards. I also rent a table at the fall fair and small business fairs (my line to passers-by is a cheery “I’ll bet you always wanted to play the piano!” No matter what their answer, it gets a conversation going). Offer a small tuition discount or other perk to parents for each referral they bring you. Never miss an opportunity to tell people about your program. Always carry a notepad to jot down contact info. But the bottom line is: be good at what you do, and work will get around – in a small town, your best advertisement is word of mouth.
Terri D., North Carolina
Google Homeschool Support Groups in your county. They make wonderful students and you can usually do groups with them. Pass out business cards to everyone you meet.
