Marketing & Advertising

When I enroll students, I ask them to fill out a photo/video release form that provides permission to share images of students playing piano and only first names. However, the majority of my students choose “No” to using them on websites or social media. Do…

• Last updated 4 years ago
• making videos during lessons, permission, photo release, release form, social media, student video, taking videos, use of videos, using videos, value of studio website, video, video release, videos, web advertising, web based studio info, website

I committed this week to paying for phone book advertising and have been having second thoughts. I don’t want to waste money on advertising, yet want to do what I need to do to get students. I really want to teach shared lessons. My perception…

• Last updated 4 years ago
• advertising, advertising fees, advertising ideas, advertising in schools, advertising shared lessons, direct mail, Gordon Harvey, letter box drops, low budget advertising, low cost advertising, newspaper, newspaper ad, newspaper ads, newspaper article, newspaper articles, phone, phone book, preparing for newspaper article, private to shared, private to shared lessons, recruiting, scheduling shared lessons, shared advertising, shared lesson, shared lesson management, shared lessons management, teacher collaboration, yellow page, Yellow Pages

Here in Western Australia the Yellow Pages has been used for some years now. Since last November we have had a substantially larger ad than previously, and have had the number of calls almost double. There have been 271 calls in the past 8 months.…

• Last updated 4 years ago
• advertising, advertising fees, advertising ideas, low budget advertising, low cost advertising, phone, phone book, shared advertising, teacher collaboration, yellow page, Yellow Pages

I am still waiting for an article to appear online, but I have some initial results to share with all of you. The Mom who attended the interview with the journalist has since signed up for lessons herself.  The article was in the newspaper this…

• Last updated 4 years ago
• advice about FIS, advice on FIS, anxiety, anxious, FIS, FIS success rate, free information session, free introductory session, Free Introductory Sessions, importance of FIS, info session, information session, intro session, introductory session, leading a FIS, nerves, nervous, nervousness, newspaper, newspaper article, newspaper articles, performance anxiety, preparing for newspaper article, presenting FIS, teacher anxiety

Does anyone have a workshop flyer they would be willing to share with me? I am considering Every Door Direct Mail. Here’s the workshop flyer I borrowed from one of the teachers. This particular one already had the “local postal” stamp on the upper right…

• Last updated 4 years ago
• 4-song workshop, direct mail, distributing fliers, EDDM, Every Door Direct Mail, fliers, flyers, organizing workshops, workshop, Workshops

I’ve been reading the recent Posts and noticed several mentions of the Free Advertising available on the web. I’d like to know where you were able to find Free Advertising.  I’ll start off with the places I’ve found for Free Advertising: Craigslist.org Kijiji.com Some more…

• Last updated 4 years ago
• advertising, advertising fees, advertising ideas, advertising online tips, advertising signs, craigslist, craigslist.org, developing a website, distributing fliers, facebook, facebook business page, FIS, fliers, flyers, free, free advertising, free information session, free introductory session, Free Introductory Sessions, gas card, Get Lessons Now, getlessonsnow.com, gift card, ilist.com, info session, information on website, information session, intro session, introductory session, kijiji, kijiji.com, Learning Musician, learningmusician.com, linkedin, low budget advertising, low cost advertising, music stores, online advertising, piano stores, referral, referral fees, referral incentive, referral incentives, referrals, relationship with music stores, relationship with piano stores, signs, student referral, student referral fees, teacher referral fees, thank referral, value of studio website, web advertising, website

Several people have mentioned the results of boldness lately, so I thought I’d share a story about what happened to Cindy Bettinger and myself, as we routinely advertise cooperatively. I recently had an incident with our local newspaper, and because of this, I decided to…

• Last updated 4 years ago
• advertising, advertising errors, advertising fees, distributing fliers, errors, flyers, marketing, mistakes in advertising, newspaper, newspaper ad, newspaper ads

A parent just called to ask if she could bring her daughter’s friend to the lesson today. Partially because she is watching her, but the friend had been begging her own mother to go to piano with my student. I said it was fine. I’m…

• Last updated 4 years ago
• bring a friend to class, bringing to lessons, free lessons, friends, giving friends lessons, guest, improv at lessons, lesson fees, lesson prices, lesson rates, Neil Moore, participation in lessons, royalties, Royalties exceptions, royalty protocol, teaching friends, trial lesson, trial period, try it out, trying it out, trying lessons, visit, what to charge for lessons

Just want to share some things I’ve learned the past few months that I hope may help you in your journey with growing your student base. I am a newer teacher and just started really pursuing the possibility of doing this full time. Here are…

• Last updated 4 years ago
• arts Facebook Groups, arts groups, arts Meetup Groups, arts studios, benefits of online lessons, charter school, charter schools, dance studios, distance lessons, facebook, facebook business page, Facebook Messenger, Facebook private page, family Facebook Groups, family groups, family Meetup Groups, free lessons, free workshop, google, Google business listing, Google Hangouts, Google listing, info session, Instagram, learning online, learning via webcam, marketing, marketing online, marketing to adults, marketing to homeschoolers, marketing to traditional teachers, Meetup.com, messages, Messenger, online, online learning, online lessons, senior centers, senior groups, seniors, Skype, social media, teaching online, text, texting, using a webcam to teach, videoconference software, Yelp, Zoom

Often when doing business training, the first thing we are asked to find out is ‘What is the Problem we are solving for your clients?’ This stumps me every time. Of course I know all the benefits. However, I was wondering if any of you…

• Last updated 4 years ago
• advertising, advertising ideas, building business, building your business, building your studio, business, connecting with students, creativity, developing creativity, enjoying the process, growing business, growing your studio, initial advertising, Laurie Richards, marketing, marketing to adults, marketing to homeschoolers, marketing to traditional teachers, messages, mistakes in advertising, promoting your studio, stress, studio, studio growth