mistakes in advertising
Handling an Advertising Error & Being Bold
Several people have mentioned the results of boldness lately, so I thought I’d share a story about what happened to Cindy Bettinger and myself, as we routinely advertise cooperatively. I recently had an incident with our local newspaper, and because of this, I decided to…
What Problem Do We Solve for Clients?
Often when doing business training, the first thing we are asked to find out is ‘What is the Problem we are solving for your clients?’ This stumps me every time. Of course I know all the benefits. However, I was wondering if any of you…