Advertising- Stay at Home Parents
Found in: Marketing & Advertising
Robin T., Tennessee
I have not really targeted stay at home parents, but I do have some input that I have used. In my networking in the community, I have come across a lot of stay at home moms and working business people that I have had success in targeting. I’ve used a couple of techniques:
1. LUNCH LESSONS: These are actually very profitable if you can get them going. I have a couple of groups that come from the same office to take. They have an hour lunch and I promise to have them out in 30 minutes. Some are just people who are friends and wanted a way to catch up with each other each week. They sit out in their car and scarf down a sandwich, then come in for lessons. It has really been a lot of fun.
2. MUSIC FOR MOMS (I’ve also done MUSIC AND MARTINIS, hehehe): I promote this as a “drop off the kids at school and come as you are for the Music for Moms. The Music and Martinis I kind of type in with a GIRLS NIGHT OUT once a week. It is, again, a chance for friends to get together and away from the kids for a night out. The dads seem to go more for it when they think it is a piano lesson vs. movie with the girls.
Additionally, I’m going to start promoting a little for Valentines day… I’m handing out flyers at my chamber luncheon on Monday for “Lessons of Love” and offering a discount on couples lessons. Or, “give your main squeeze the gift of music”. Or, “Music… the language of LOVE” Or, “Chicks dig a man who plays piano!”…. all different types of slogans.
In the Chamber, I am handing out flyers for the Valentine Special tomorrow. When I go to networking events, I always talk to people about lessons for themselves as well as their kids. On my flyers, I do a little tag line… “Lunch Lessons for Busy Professionals” in all my advertising. I posted some flyers in beauty salons and nail shops about the GIRLS NIGHT OUT stuff. It’s all talk in those places, so who better to advertise for you!
Also, I post a lot on Craigslist. Typically every day. And, I change my post every day. I’ve used a lot of the advertising slogans that are on the SM website like the “world of music turned upside down” (that is great on fliers and for newspaper ads because it draws the eye quickly), “move over Mozart”, “Chopin I can” etc. and also the “A World where everyone plays”. I have also educated myself on HTML which allows me to post those ads in COLOR and with images, so I add my photo and some of the SM images as well. People always comment on my ads.
The chamber has been great, for me, though. I have even made contact through the Chamber with some counselors who specialize in Anger Management, Stress, and Bereavement counseling. They have really referred me quite a bit, especially for the bereavement counseling. But, mostly I just throw it in there every time I talk… to ANYONE!
Elaine F., South Carolina
Robin, you are a marketing genius!!
I’m going to start this type of advertising soon. Do you have any advice of things not to do? Issues you’ve come across with this type of population? For example, my husband (the business professor- so that’s his perspective) wondered about liability issues if you served martinis. You don’t have a liquor license, and you might incur liabilities if someone had a car accident after consuming martinis at your place of business….
Janita P., Nebraska
Homeschoolers are a wonderful population to teach! Committed families and have more time to practice.
They may require more time to “tap” into their network, but it is worth it.
Google your local organizations. Ask to advertise in their newsletters. Find out when your local (or state) Home School Conventions are held.
Homeschoolers can be of a different mindset. You may have to “prove” yourself and your method and work to gain their trust.
It will require more effort on your part, but it is worth your time and money!