advertising

Showing 1 - 10 of 64 results in advertising

Yellow Pages – Shared Advertising

Here in Western Australia the Yellow Pages has been used for some years now. Since last November we have had a substantially larger ad than previously, and have had the number of calls almost double. There have been 271 calls in the past 8 months.…

Handling an Advertising Error & Being Bold

Several people have mentioned the results of boldness lately, so I thought I’d share a story about what happened to Cindy Bettinger and myself, as we routinely advertise cooperatively. I recently had an incident with our local newspaper, and because of this, I decided to…

What Problem Do We Solve for Clients?

Often when doing business training, the first thing we are asked to find out is ‘What is the Problem we are solving for your clients?’ This stumps me every time. Of course I know all the benefits. However, I was wondering if any of you…

Studio Name

Has anyone had issues with choosing a studio name? I just did a Google search for my chosen name, and there’s nothing by that name coming up. Someone has a studio several hours drive away with that name, and there’s also at least one in…

Question about Workshops

I would love to grow my studio from the plateau of about 20 students to more like 50. One thing I want to do is add Workshops. I see a 6-minute training on Workshops in Business Support. Where else would you suggest I look? Also,…

Growing adult student population

Some folks asked me to share about growing your adult student population. Here are a few things that have worked for me. 1) Deciding that’s what I wanted. Yes, I have turned down requests for teaching children. I adore kids, but at this point in…

Teaching and marketing to adult students

I wanted to share my experience in teaching Simply Music to adults. When I began about five and a half years ago, the majority of my students were children. For various reasons – over time – many of those children left. I realized that my…