Marketing & Advertising

Showing 1 - 10 of 67 posts

What Problem Do We Solve for Clients?

Often when doing business training, the first thing we are asked to find out is ‘What is the Problem we are solving for your clients?’ This stumps me every time. Of course I know all the benefits. However, I was wondering if any of you…

Making a Testimonials Video

(MARKETING IDEA) I came across something that I’m looking forward to implementing. I know somebody who is in early implementer of the technology and is having great results. This is a system that allows you to capture professionally assembled testimonials in a video format. I…

Webinar Series: 07/18/2018 – Piano – Music & the New Case for Creativity

The Introductory Session has always been a successful marketing tool for Simply Music teachers. However, we live in a different world now than when the FIS was first created. We now have the opportunity to share how learning with the Simply Music method can equip…

Question about Workshops

I would love to grow my studio from the plateau of about 20 students to more like 50. One thing I want to do is add Workshops. I see a 6-minute training on Workshops in Business Support. Where else would you suggest I look? Also,…

Teacher in a valley

I’m hoping to find some advice and encouragement. For several months, I have felt bogged down in studio management (mostly involving recruiting and keeping students since my finances are very restricted at the moment). In the process of trying to fill vacancies and keep my…

Promoting SM with promises of playing immediately

When promoting Simply Music Piano, do you use the phrases “Play right away” or “Play from the very first lesson”? I feel such statements may set the bar too high for the new student. I can think of no other discipline (physical or musical) where…

Webinar Series: 03/13/2018 – Piano – Crafting a Dialogue: Benefits of Learning with a Teacher

Online self-study piano courses and YouTube instructional videos are here to stay. There are populations of people who can benefit from those, who otherwise would not have the opportunity to, or choose to, learn with a teacher. We as educators are still a vital resource…

Webinar Series: 01/23/2018 – Piano – Remaining Influential in the Digital Age

In this webinar we discuss the inevitability of technological advances, how those can affect our teaching studios, and the critical nature of remaining relevant and influential as music educators. Topics include: Introduction (00:05) What Does it Mean to be “Relevant”? (03:29) Paradox of Technology in…