Marketing & Advertising

Showing 1 - 10 of 77 posts

Release for Online Lessons

I’m changing my enrolment forms to an online version and I’m stuck on how to word the media release section. In the past, the majority of my students declined the usage of photos/videos of students online for marketing purposes. I’m guessing that in other studios,…

Student Images on Social Media

When I enroll students, I ask them to fill out a photo/video release form that provides permission to share images of students playing piano and only first names. However, the majority of my students choose “No” to using them on websites or social media. Do…

Yellow Pages – Shared Advertising

Here in Western Australia the Yellow Pages has been used for some years now. Since last November we have had a substantially larger ad than previously, and have had the number of calls almost double. There have been 271 calls in the past 8 months.…

My First Newspaper Article and FIS

I am still waiting for an article to appear online, but I have some initial results to share with all of you. The Mom who attended the interview with the journalist has since signed up for lessons herself.  The article was in the newspaper this…

Workshop Flyer Direct Mail

Does anyone have a workshop flyer they would be willing to share with me? I am considering Every Door Direct Mail. Here’s the workshop flyer I borrowed from one of the teachers. This particular one already had the “local postal” stamp on the upper right…

Handling an Advertising Error & Being Bold

Several people have mentioned the results of boldness lately, so I thought I’d share a story about what happened to Cindy Bettinger and myself, as we routinely advertise cooperatively. I recently had an incident with our local newspaper, and because of this, I decided to…

Friend Lesson Visit

A parent just called to ask if she could bring her daughter’s friend to the lesson today. Partially because she is watching her, but the friend had been begging her own mother to go to piano with my student. I said it was fine. I’m…