Found in: Marketing & Advertising
Karen T., Illinois
One of the SM teachers asked me recently why I think in terms of shared advertising. I really appreciated being asked directly, it forced me to clarify my thoughts on the subject. Before this, all I knew was that it was something I think is a good idea. I wanted to share my answer with you.
Why think in terms of shared advertising? It’s just another one of those areas where Neil’s perspective is completely non-traditional and hard to wrap the brain around in every way – it’s just so different. In a nutshell, we are not private piano studios; we are satellite schoolrooms of a music education organization.
Teachers in classrooms at school have a great many differences in the looks of things, the ways of the teachers, rules, rewards, etc. But at the same time they’re not completely independent; not private teachers.
Shared advertising is how we represent a concept to the community, this concept of being part of a unified education organization. No other piano teachers have ever advertised together. They can’t, because they are in competition, each trying to outdo the others. There has never been a world-wide school of music with the power that SM has for success, change, and growth. Part of the power is in the method, and part of the power is in the unity of being teachers within the same organization. The method, and this organization’s way of going out, is unheard of.
I really think that shared advertising fits right in with everything SM stands for.