Turning Down Potential Students
Found in: Claiming Territory, Students
Ian B., California
Have you ever turned down a potential student even though they really wanted to start lessons? đŹ
What were your reasons?
What questions do you ask potential students either during FIS or during initial interactions in order to get a better sense of whether they will be a good fit for your studio or not?
Does anyone ask specific questions in order to determine eligibility?
Ruth P., North Carolina
I’ve discouraged a student because I felt it wasn’t a good fit. She’d been reading a long time and wanted to continue with that (she’s an older lady) so I sent her to my friend who is a traditional teacher and it worked out great! I’ve also fired a student who was being so negative.
Robin Keehn, Washington
Hi Ian, certainly having taught SM for 20 years, I have said no to certain students. Maybe, more accurately, they have said no to my requirements. Requiring that parents attend with their students has meanďżźt some walk away. Requiring that they supervise practice means some walk away.
Requiring automatic payments has had some walk away.
My goal is to lay it all out at the FIS so they know what itâs going to take and make the commitment or walk away.
When I first started teaching, I didnât make the requirements crystal clear at my free introductory sessions. People, especially parents didnât understand the level of their commitment and so we get two or three months into lessons, and they would quit. That was so difficult in many ways
Back in the day, we would routinely enroll 100% of the people that came to an FIS and then lose 20 to 30% of them within the first three months
After we got very clear about our requirements and explained them at the FIS, our enrollment dropped to 67% but those students were excellent with parents who were fully onboard and stayed for an average of 6-10 years.
Unmani Meera, Australia
I pretty well always ask what in particular made them choose this method and and how did they find me in particular. The first helps me see if they will be coachable and the second helps me work out if they are just comparing fee costs. It all helps to build a picture of suitability or not.
Gabrielle Krieger, Iowa
Yes, yes, yes and going forwardâŚyes lol.
Iâm with Robin. No to requirements means no lessons because I canât do my job. From what I can glean from your questions, Iâm guessing Thereâs got to be something bothering you about them thatâs making you feel that wayâŚwhether itâs obvious or unsaid and your instinct.
At our studio we have specific questions we ask during our FIS or phone call intake form. If you form those questions right, people will tell you right away how serious they are. One you could ask is âwhat are your reasons for wanting lessons for you or your childââŚpretty much makes your inquiry an open book. I think if you work backwards from the families you love vs problem families you will find a great questions list and you SHOULD use it. (Side note; I donât know why in this industry people love to waste our time, so donât let them)
As long as we maintain our high inquiry rate, we are at a place as a studio where weâll be using workshops to assess potential students and their coachability. If I think theyâre great off the bat (the exceptionally wonderful families) I would allow that step to skip. The bottom line is it goes both ways in terms of seeking out a good fit. If this is a three way relationship, I donât see why we canât seek out partnerships that bring us joy. Itâs honestly really important as music instructors for loving what we do and making our work worthwhile.
Thereâs the thinking mind and our emotions, however I truly believe that instinct is a third way of determining peopleâs motives that when paired with the other two. Utilizing the former and your âgutâ is very crucial in our industry. Heck, half of our job is psychology and Neil isnât kidding about that. Heâs absolutely right when he says âyouâd be surprised how many people donât want to be let goâ. Look at the mile high clubâŚSomething about exclusivity makes people want to be in it.
Sorry to ramble. Just donât be afraid to set your standards high!
Stephen R., California
Red flags are 1. too much urgency and/or 2. an overbooked schedule even if they are really interested. I wouldnât want a new student running the show regarding pacing since us teachers really know this program!
Original discussion started July 1, 2023