Referral Program
Found in: Marketing & Advertising, Studio Policies
Amber B., Michigan
I was wondering what each of you do for referrals?
Terri P.
I give a $50 (US) tuition credit to the referring student on the 2nd month after the new student starts.
Carrie L., Michigan
I give $30 tuition credit to the referring student.
Victoria S., California
I give $50 off one month of lessons for each student referred who enrolls. I just got my first two referrals from one of my students. I put the offer right in my studio policy so they know up front what it is.
I love having my students do the ‘leg work’ for me of bringing in a new student. So worth the discount!!!!
Dixie C., Washington
I offer one free month of tuition per student once he’s completed a month of lessons.
Bernie A., California
These days, I give my referrals a full month’s tuition worth (value of a shared lesson). This keeps my parents motivated to keep spreading the word.
I love referrals! Here’s why: the calibre of families that refer another family is usually about the same – they are great! I keep them longer and they are committed. I don’t have to train them as much b/c word gets out that I run my studio a certain way. I cherish referrals.
Laurie Richards, Nebraska
I hand the referring family a $50 bill during class so everyone sees. My rationale is that I am not out any $$ whatsoever. The tuition I am not collecting that month from the referring family is collected from the new family that I wouldn’t have had otherwise. And 99% of the time they continue with lessons (and tuition!).
I agree with Bernadette – referring families are the absolute best way to gain new students – the new students have usually seen firsthand the results from somebody they know and trust. So they come in trusting the method and you as a teacher.