Question about Workshops
Found in: Marketing & Advertising, Workshops
Joy O., Alabama
I would love to grow my studio from the plateau of about 20 students to more like 50. One thing I want to do is add Workshops. I see a 6-minute training on Workshops in Business Support. Where else would you suggest I look?
Also, does anyone have experience and advice on Workshops that you would like to share here?
- How do you advertise it?
- How do you price it?
- What do you wish you had known before holding your first workshop?
I’m planning for six weeks at a rate that would be less than two months’ tuition, but more than one month. I would offer to waive the registration fee for students who convert and sign up as regular students.
Eric R., California
You might look into hosting a workshop at a public library. It might be hard to convince them to do it for pay but it would be a really good feeder into your program.
Leeanne I., Australia
My advice would be, be careful what you say in your advertising and in your first conversation. I think it is really important that prospective students know that the workshop is just to give them a taste of what Simply Music Piano lessons are like. I did one advertising campaign through Facebook over the summer and only had one inquiry. I charged the same price as a shared lesson. These students did sign up for regular lessons are are still with me.
I think the Workshops are great for families who aren’t sure whether they will like piano or aren’t ready to fully commit.
Marsha L., Virginia
I just finished two workshops, one with three students and one with two. All five students signed up to continue with lessons at the end. I posted a little bit about it on my Facebook with a link to my website where they could learn more. No one signed up after the first post, but when I posted it a few weeks later, I had five sign up.I required them to attend an FIS first. I’m no expert, but I thought they were successful and plan to try again in a couple of months.