Marketing & Advertising
Marketing With Groupon-Wording
I am wondering if the way we are ‘marketing’ ourselves might be impacting peoples perception. Has anyone seen a difference when they go to Groupon marketing specifically “Workshop” vs. “Piano lessons”? That’s an interesting question. I hadn’t thought about it until a few weeks ago…
Trying to Grow My Studio- What am I Doing Wrong?
I’m reading all the success stories how most of you are enrolling so many students you have to put them on waiting lists. I’m very happy to read about this but in the mean time I would like to know how it’s happening. I have…
Advertising- Getting Started and Finding Students
I have to admit that I have been feeling a little overwhelmed by the lack of response (from my efforts) in starting my SM program. After advertising at the school (sign up sheets, posters and even flyers, that were sent home in the backpacks), and…
Free Introductory Session- Closing The Deal
My sister and I are gearing up to start our studio, but our recent FIS’s have come up short. Though we have heard and read of 90 – 110% enrollment rates, it seems that we only get around 20%, and our FIS audiences are dwindling. We’ve been advertising…
Free Introductory Session- Training Materials
I do not know if everyone uses the Free Introductory Session materials but in my opinion they are well worth the investment of your time. When I attended the November workshop in Sacramento, I was only about four weeks into my training with Neil. Based…
TV Interview Suggestions and Ideas
On Thursday my local morning show is going to come to my new studio. The reporter wants to interview me and learn a song. She played as a child but has not played for years since. I have been thinking about teaching her Night Storm…
Shared Advertising
One of the SM teachers asked me recently why I think in terms of shared advertising. I really appreciated being asked directly, it forced me to clarify my thoughts on the subject. Before this, all I knew was that it was something I think is…
Newspaper Ad Results
Hi Fellow SM Teachers! I’m now a Licensed Teacher and have my first two students scheduled to start. I placed an ad in the daily newspaper, to run in three locations. I got four telephone calls on the same day, and by today two of…
Marketing Through Local Newspaper Article
Hi all, I wanted to share a recent experience I had. Although I had considered approaching the local newspapers for feature articles, I was too timid to do that. I was afraid the papers wouldn’t be interested because another local Simply Music teacher had already…
Advertising- Stay at Home Parents
I have not really targeted stay at home parents, but I do have some input that I have used. In my networking in the community, I have come across a lot of stay at home moms and working business people that I have had success…