About Business

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Fees for Multiple Student Families

Do you provide a fees break for families who want to have more than one of their children in lessons? Or if everyone in a household wants to take lessons? If so, do you use a sliding scale or a percentage discount, etc.? Each teacher,…

Discussing Rates

Hi all– I still consider myself newly licensed (three months+/-) and have about six to seven students that have transitioned or are going to, and a group of six to seven starting soon. Yes, I am pretty excited! I do have a question, though. There…

Advertising Lesson Prices

Having just launched my studio website today, I’ve already received some feedback from people wondering why I’m not advertising my lesson and materials prices. Some people have even said that they are, in general, less likely to pursue a program for their children when the…

TV Interview Suggestions and Ideas

On Thursday my local morning show is going to come to my new studio. The reporter wants to interview me and learn a song. She played as a child but has not played for years since. I have been thinking about teaching her Night Storm…

Television News Story

Dear Fellow Teachers, I have had inquiries about details on the TV news coverage of SM. I hope each one of you could have the same experience. It was educational and fun. Just think how many potential teachers we could reach by having such coverage…

Generating a TV News Story

Hi, I just wanted to tell you all briefly what is going on up here in the great State of Maine! (for those of you in Australia…it is the northeastern most state before Canada!) Anyway, I spent some time last spring trying to connect with…

Advertising with Yard Signs

I’m a new Simply Music Teacher. I have three small group classes, and want to REALLY expand beginning this summer. So, I did all kinds of thinking and asking about marketing ideas, since I have never taught and only have ten students. I have done…

Signs for Advertising

I am revisiting the ‘yard sign’ ideas and wanting some input. What has worked the very best for you? Do you use the term, “Piano Lessons!” or, “Play Now!” I would rather use something that gives the idea from the get-go that this is an…

Advertising with Signs

I seem to have stumbled upon an inexpensive and effective way of advertising. I had a couple of 18″ x 24″ double-sided cortex signs made and posted them on a busy street in my area of town. The cortex is basically reinforced, plasticized corrugated cardboard…

Shared Advertising

One of the SM teachers asked me recently why I think in terms of shared advertising. I really appreciated being asked directly, it forced me to clarify my thoughts on the subject. Before this, all I knew was that it was something I think is…